The focus of a visual identity is usually the logo, but the following pages reflect a comprehensive identity system — including logo and seal usage, typefaces, color palettes and design templates — for presenting information logically and consistently. These standards enable Wake Forest to achieve clarity, accuracy and efficiency in all print and electronic communications. Consistent use of these standards will fortify a cohesive identity system for the University as a whole while enabling schools, departments and programs to communicate effectively as distinct entities.

Vision

Wake Forest University is a place where serving humanity through the pursuit of knowledge is expressed in every endeavor.Our identity system helps us clearly and consistently articulate this vision to our constituents.

Perhaps the most powerful, tangible evidence of an organization’s promise is its visual identity. This guide was developed to ensure that who we are and how we are perceived are one and the same.

The more we are recognized for our unique contribution to higher learning, the broader our reach becomes. By using this guide, you will not only help solidify our identity but also help us realize our ideals.