To reflect the personality of Wake Forest University, there are two styles of covers, symbolizing our respect for tradition as well as our passion for progress. Both samples use a single dominant photograph.
This style represents the forward-thinking nature of the University.
This style is used for more formal communications, such as graduation materials, invitations and announcements.
The grids and samples shown are built for 8.5″ x 11″ and 4″ x 9″ formats, though their guidelines can be applied to other sizes.
Always follow the specified measurements, which can be applied to any size brochure. Note that a .25″ rule sits below the title.
Headline: Minion Pro Regular, 33 pt. type on 33 pt. leading with 50 tracking
School: Avenir 55 Roman caps, 11 pt. type on 15 pt. leading with 150 tracking
Department: Avenir 55 Roman, 11 pt. type on 15 pt. leading with 50 tracking
Headline: Minion Pro Regular, 26 pt. type on 26 pt. leading with 50 tracking
School: Avenir 55 Roman caps, 10 pt. type on 14 pt. leading with 150 tracking
Department: Avenir 55 Roman, 10 pt. type on 14 pt. leading with 50 tracking
Always follow the specified measurements, which can be applied to any size brochure. Note that a .25″ rule sits below the headline.
Headline: Minion Pro Regular, 25 pt. type on 30 pt. leading with 100 tracking
School: Avenir 55 Roman caps, 10 pt. type on 17 pt. leading with 150 tracking
Department: Avenir 55 Roman, 10 pt. type on 14 pt. leading with 50 tracking
Headline: Minion Pro Regular, 25 pt. type on 30 pt. leading with 100 tracking
School: Avenir 55 Roman caps, 10 pt. type on 17 pt. leading with 150 tracking
Department: Avenir 55 Roman, 10 pt. type on 14 pt. leading with 50 tracking
Follow this grid when creating interior pages on 8.5″ x 11″ pieces or larger. The grid offers the flexibility of using one, two or three columns or a combination thereof.
Body copy is Minion Pro Regular, left-justified.
One-Column Grid: Minimum type size: 20 pt.
Two-Column Grid: Minimum type size: 12 pt.
Three-Column Grid: Minimum type size: 10 pt.
Three-Column Grid (type across two column widths): Minimum type size: 14 pt.
Follow this grid when creating interior pages for narrower brochures, such as a 4″ x 9″ format.
Body copy is Minion Pro Regular, left-justified.
One-Column Grid: Minimum type size: 11 pt.
