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Cover Styles

To reflect the personality of Wake Forest University, there are two styles of covers, symbolizing our respect for tradition as well as our passion for progress. Both samples use a single dominant photograph.

Contemporary Cover

This style represents the forward-thinking nature of the University.

Traditional Cover

This style is used for more formal communications, such as graduation materials, invitations and announcements.

The grids and samples shown are built for 8.5″ x 11″ and 4″ x 9″ formats, though their guidelines can be applied to other sizes.

Contemporary Cover Grid

Always follow the specified measurements, which can be applied to any size brochure. Note that a .25″ rule sits below the title.

8.5″ x 11″ Collateral

Headline: Minion Pro Regular, 33 pt. type on 33 pt. leading with 50 tracking
School: Avenir 55 Roman caps, 11 pt. type on 15 pt. leading with 150 tracking
Department: Avenir 55 Roman, 11 pt. type on 15 pt. leading with 50 tracking

4″ x 9″ Collateral

Headline: Minion Pro Regular, 26 pt. type on 26 pt. leading with 50 tracking
School: Avenir 55 Roman caps, 10 pt. type on 14 pt. leading with 150 tracking
Department: Avenir 55 Roman, 10 pt. type on 14 pt. leading with 50 tracking

Contemporary Cover Samples

Traditional Cover Grid

Always follow the specified measurements, which can be applied to any size brochure. Note that a .25″ rule sits below the headline.

8.5″ x 11″ Collateral

Headline: Minion Pro Regular, 25 pt. type on 30 pt. leading with 100 tracking
School: Avenir 55 Roman caps, 10 pt. type on 17 pt. leading with 150 tracking
Department: Avenir 55 Roman, 10 pt. type on 14 pt. leading with 50 tracking

4″ x 9″ Collateral

Headline: Minion Pro Regular, 25 pt. type on 30 pt. leading with 100 tracking
School: Avenir 55 Roman caps, 10 pt. type on 17 pt. leading with 150 tracking
Department: Avenir 55 Roman, 10 pt. type on 14 pt. leading with 50 tracking

Traditional Cover Samples






Interior Grid

8.5″ x 11″ Collateral

Follow this grid when creating interior pages on 8.5″ x 11″ pieces or larger. The grid offers the flexibility of using one, two or three columns or a combination thereof.
Body copy is Minion Pro Regular, left-justified.
One-Column Grid: Minimum type size: 20 pt.
Two-Column Grid: Minimum type size: 12 pt.
Three-Column Grid: Minimum type size: 10 pt.
Three-Column Grid (type across two column widths): Minimum type size: 14 pt.

4″ x 9″ Collateral

Follow this grid when creating interior pages for narrower brochures, such as a 4″ x 9″ format.
Body copy is Minion Pro Regular, left-justified.
One-Column Grid: Minimum type size: 11 pt.

Interior Spread Samples