Frequently Asked Questions

Q. Why is there an overall University logo?
A. As part of the strategic planning process, the University reviewed its visual identity, or the messages and images it uses to communicate with key audiences. The logo was created to symbolize the connections between Wake Forest’s past and its future.

Q. Who must use the logo and graphic standards?
A. Groups of employees whose sole charter is to teach others, or to support the teaching mission, must use the logo on all internal and external communications. See the Logo and Seal section.

Q. Where can I download University logos?
A. See the Downloads section.

Q. Can I use the seal instead of the logo?
A. The seal and the logo are not interchangeable. The logo is the academic mark; the seal is reserved for official business and is equivalent to the President’s signature. It is for use exclusively on official documents such as diplomas and trustee resolutions. See the Logo and Seal section.

Q. Can I use the shield element of the logo by itself without the type that says Wake Forest University?
A. You may use the shield alone, but there must be text saying Wake Forest University elsewhere on the piece, or the full logo. See the Logo and Seal section.

Q. What if I want to use my department or program logo instead?
A. Departments should use the University logo. Departmental logos are not recommended. See the Logo and Seal section.

Q. Can I change the logo in any way, or use colors or typefaces other than those specified in the standards guide?
A. No. Conformity to the standards is the key to promoting consistency and accuracy of image and message.

Q. How do I order letterhead and business cards?
A. See the Correspondence section for set-up and printing information.

Q. I’d like to have the Wake Forest logo with my departmental descriptor under it.
A. See the Downloads section, and contact us if it’s not available.

Q. The logo does not look good with the color scheme of my PowerPoint slides. Can I change the color of the logo?
A. You may not change the colors of the logo. Change the color of your PowerPoint slides instead and follow the Color Palette section. There is also a PowerPoint template in the Downloads section.

Q. Are the standard typefaces (Minion and Avenir) available for free?
A. No, licensing restrictions prevent us from distributing the fonts. They should be purchased from Adobe. However, it is acceptable to substitute Times New Roman for Minion and Arial for Avenir. These fonts are available on most computers. See the Typography section for more information.

Q. Is there an alternative gold color for PMS 8640?
A. No. See the Color Palette section.