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Colors and Paper Stock

Primary Palette

The primary colors for Wake Forest University are Wake Forest Gold and black. These are the traditional colors of our University and evoke a rich heritage that has been part of Wake Forest from the beginning.

Wake Forest Gold suggests prestige and nobility, qualities that reflect the stature of our institution. Yet it is also a warm color, indicating the humanity at the heart of our achievements. Wake Forest Gold is generally best when used in judicious amounts rather than as the dominant color in an application.

Black is the color of boldness and strength, reflected in the confidence and courage that characterize the Wake Forest academic culture.
For examples of appropriate use of the Primary Palette, please refer to the Brochures section of this guide.

Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB. Always reproduce the colors in the Primary Palette at 100%; do not screen.

PMS 8640
CMYK: 35, 45, 92, 12
RGB: 158, 126, 56
HEX: 9E7E38

Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: 000000

Secondary Palette

The secondary colors for Wake Forest University are designed to complement our primary colors,
Wake Forest Gold and black.

Like our primary colors, the colors in the Secondary Palette express the richness and depth of character associated with Wake Forest. Yet there is an undertone of warmth, making these hues ideal for communicating our focus on human values. Remember that these secondary colors are subordinate to our primary colors. They should play a supporting role in their usage, complementing but never overpowering the primary colors. For examples of appropriate use of the Secondary Palette, please refer to the Brochures section of this guide.

Offset printers should always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CYMK or RGB. Vendors using a method other than offset printing should use a formula that achieves the best match with PMS 8640. Always reproduce the colors in the Primary Palette at 100%; do not screen.

PMS 484
CMYK: 8, 88, 98, 25
RGB: 152, 50, 34
HEX: 82231C

PMS 229
CMYK: 24, 100, 17, 55
RGB: 102, 32, 70
HEX: 511536

PMS 5275
CMYK: 68, 57, 10, 22
RGB: 85, 81, 123
HEX: 443E67

PMS 5405
CMYK: 65, 25, 13, 35
RGB: 68, 105, 125
HEX: 375669

PMS 575
CMYK: 50, 0, 90, 40
RGB: 85, 118, 48
HEX: 456525

PMS 5555
CMYK: 55, 11, 39, 25
RGB: 106, 138, 127
HEX: 59786C

PMS 450
CMYK: 31, 31, 88, 64
RGB: 79, 76, 37
HEX: 3D3C1D

PMS Warm Gray 10
CMYK: 49, 45, 48, 18
RGB: 118, 106, 98
HEX: 625750

Neutral Palette

Neutral colors provide a visual stage for other colors and graphic elements. As the name implies, they should recede, allowing other visual elements to dominate. These muted neutrals from the warm end of the spectrum reflect our University’s humanistic perspective. Neutral colors are ideal as backgrounds behind other visual elements such as the Wake Forest logo, photography, graphics and typography. For examples of appropriate use of the Neutral Palette, please refer to the Brochures section of this guide.

Cream
CMYK: 0, 0, 10, 0
RGB: 255, 253, 232
HEX: FFFDE8

PMS 7500
CMYK: 3, 4, 27, 2
RGB: 225, 216, 183
HEX: E7DCBA

PMS Warm Gray 1
CMYK: 2, 3, 7, 8
RGB: 224, 222, 216
HEX: E5E0D9

PMS 4525
CMYK: 8, 10, 40, 16
RGB: 198, 188, 137
HEX: C1B58A

PMS 7535
CMYK: 17, 14, 23, 8
RGB: 190, 185, 166
HEX: C2BDAD

Paper Stock

Stationery

The paper stock for all stationery items is Neenah Environment PC100 White. It is a 100-percent post-consumer-waste (PCW), FSC certified paper.

Collateral Materials

The paper stock for all uncoated collateral materials is:
Neenah Environment PC100 White – 100% PCW – FSC
Sundance Ultra White – 30% PCW – Green Seal certified
Domtar Cougar 10% PCW – FSC

The paper stock for all coated collateral materials is:
Sappi Lustro Offset Environment White (Dull White) – 30% PCW
Utopia U2 and U2:XG Dull or Matte White. U2 is FSC and 10% PCW, U2:XG is FSC and 30% PCW
Eco Varsity Matte White 30% PCW
If there is a need for the occasional use of specialty papers, select stocks that have at least 10% post-consumer waste content.

Wake Forest University is committed to environmental responsibility, as reflected in its selection of recycled paper stocks for official University communications. For questions about paper stock usage, contact Reynolda Campus Creative Services or Bowman Gray Campus Creative Communications.

PANTONE® and PANTONE MATCHING SYSTEM® (PMS) are the property of Pantone, Inc. The colors shown on this page and throughout this guide have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE® Color Standards. For accurate standards, refer to current PANTONE® publications.